After numerous low-key projects for tv, radio and on-ground productions, he became head of music programming for MTV Philippines from 2004-2010. Basically responsible for introducing a lot of new bands, acts, and other oddities (which normally wouldn’t get any attention due to prevailing trends) to the general public. Created and developed the critically acclaimed show, MTV Nights/Subterranean, which further tried to challenge the preconceived notions of what is deemed good by normal standards. He established his personal project, End End Music, towards the end of 2010 as a way of continuing his ideal of promoting only the very best music in Eastern Asia.
As a DJ, he started mixing soul, R&B, hip-hop, breaks, funk and disco in 1990. By ’91, at the age of 15, was one of the youngest (if not the youngest) residents in the Mania club circuit. It was during this time that he discovered, fell in love with, and cut his teeth pushing house and techno.
Aside from his numerous residencies in the Philippines, the likes of which include a stint at the legendary Club Mars – to his music consultancy work for Fashion Cafe, he has had the privilege of playing in places such as Los Angeles, New York, Singapore, Vietnam, Bangkok and Hong Kong. He has also DJ’d alongside some of the best in the world as well: ranging from people such as West Coast stalwarts Marques Wyatt, Doc Martin, Jay-J and Juan Nunez, to the UK’s Nathan Coles, Evil Eddie Richards, Silicome Soul and Swayzak; Philly’s DJ Dozia, Chicago’s Johnny Fiasco, Detroit’s Godfather of Techno Kevin Saunderson, Tomoyuki Tanaka aka Fantastic Plastic Machine from Japan, and DJ Disciple of NYC to name quite a few. He has also showed his versatility outside of the house and techno arena from time to time as evidenced in him being invited to play alongside breakbeat/bigbeat meister Cut La Roc, and Soul/Funk/HipHop maestro Andy Smith of Portishead.
Currently, he’s a co-resident of Groove Nation’s Deep Fried.
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